Microsoft Announces Store Advertisements & Other Updates

Microsoft released its most recent round of advertising product updates today.

Amongst the top updates is the launch of Microsoft Store Advertisements on desktop devices.

The updates to Microsoft’s advertising items include:

Microsoft Store Advertisements
In-Market Audience Growth
Responsive Search Advertisements Update

Let’s dive into each upgrade and how to make the most of each as a marketer.

Expand Reach With Microsoft Shop Ads

If you’re in the app or gaming industry, this upgrade is for you.

This new format will display your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Shop ads will look like:

Image credit: Microsoft Ads Blog Site, January 2023 Some of the benefits of the brand-new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or game on extra gadgets Easy project setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track habits To begin with Microsoft Store advertisements

, you’ll require to submit your brand name and link shop products to your

Microsoft Marketing account. When authorized, you can start using this format right away. In-Market Audiences Expand Internationally This next Microsoft Marketing update is for global marketers. Just revealed, the In-Market audience segments broadened to brand-new markets in the Middle East and Africa. With the growth, 71

In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

Tanzania Zimbabwe Lesotho Mauritania Mauritius

Namibia

Reunion Island Seychelles Gambia Congo Guinea

Madagascar

Togo Nigeria Last Call For Expanded Text Ads While not a brand-new update, Microsoft reminded marketers that January 31 is the last day

to create or edit any Expanded Text Advertisement.

Beginning February 1, the only brand-new search ads that

can be created

are Responsive

Browse Advertisements. If you have existing Expanded Text Advertisements in your account, they will

continue to serve. However, you won’t have the ability to develop or edit ETAs

after the January 31 due date.

This will be no

surprise if

you’re running your Microsoft

Browse campaigns in tandem with Google Browse projects. Google was the very first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

item update, Microsoft teased a couple of highlights of what’s to come in the list below year.

From the main statement, it appears that Microsoft will continue to distinguish its advertisement platform from Google by focusing on the following: Regional Browse advertisements

Marquee advertisements Extra vertical advertisements If you’re unfamiliar with vertical ads from Microsoft Ads, they officially debuted in September 2021. Presently, vertical ads are offered for the following

products: Automotive Charge card Cruises Medical insurance Expert services Trips and activities It will be interesting to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Featured Image: monticello/Best SMM Panel