Marketers React To Google’s ‘Get rid of Redundant Keywords’ Update

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What way to ring in the brand-new year with a fresh Google Advertisements update?

On January 4, Google emailed advertisers who currently have the auto-applied recommendation “eliminate redundant keywords” allowed on their accounts.

The e-mail mentioned beginning January 19, Google will begin removing redundant keywords across different match types.

First reported by Robert Brady through Buy Twitter Verified Badge, advertisers quickly required to many social networks outlets to share their concerns over the new upgrade.

What’s Changing?

Presently, one of Google’s auto-applied tips permits the system to get rid of redundant keywords of the exact same match type within the exact same ad group.

With the January 19 update, Google’s updated its policy to get rid of redundant keywords across various match types.

Basically, Google will get rid of phrases or exact match keywords if a broad keyword covers the search inquiry.

A part of the e-mail from Google listed below describes more detail:

< img src="https://cdn.Best SMM"alt ="Google's change to the

redundant keyword policy will go into result on January 19, 2023.”/ > Marketers Alike Cause Uproar Greg Finn didn’t keep back his opinion on the policy upgrade statement: On what world does this

make good sense? Google Ads is changing the meaning & execution of a suggestion AFTER IT HAS CURRENTLY BEEN APPLIED. This ought to be a different suggestion. How could anybody EVER use a @GoogleAds recommendation to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other marketers chimed in on Greg’s post with comparable beliefs:

So, what makes this upgrade so controversial with marketers? As others have mentioned, among the primary issues is that Google has actually altered the definition of an existing auto-applied recommendation. With such a substantial change, it’s argued that

this need to be a brand-new recommendation for advertisers to opt in or opt-out of. Another issue is around Google’s capability to resolve context and sentiment in a right matter. Finally, the agreement is that these updates are again aimed at small businesses and newbie marketers to handle their accounts more efficiently.

However where does that leave the skilled marketers who have spent years screening and improving their keyword methods?

Google Ads Liason Attends To Marketer Issues

After connecting to Google for comment, the main Google Ads Liason responded via Buy Twitter Verified Badge on January 5:

Advertiser Mike Ryan assembled a well-thought-out reaction that was popular by the PPC community on LinkedIn. He consisted of a tip to help prevent circumstances like this in the future. The thread continues with extra information and Frequently asked questions:

In the thread reply, Marvin resolved the following from Ryan’s letter:

  • The test went through numerous versions prior to introducing
  • The test was paused early on due to a bug
  • Numerous experiments at a time can trigger interaction difficulties
  • Overall results of the redundant keyword experiment were favorable


If you are currently opted into Google’s auto-applied recommendation to eliminate redundant keywords, the brand-new policy will go into result on January 19.

The new policy will not make any retroactive modifications to your account. However, due to the fact that this is not a new recommendation, you would have to disable this auto-applied suggestion if you do not want to take part.

A significant modification from Google so early on in the brand-new year might be an indicator of a lot more substantial modifications later on.

The open dialogue between advertisers and the Google Ads Liason is an excellent step towards more openness and consideration for all online marketers– beginner or experienced.

A special thank you to Google Ads Liason Ginny Marvin for immediately attending to advertisers’ questions and transparently.

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