Numerous law firms are just leasing space when it comes to their internet marketing.
Whether it’s Google pay-per-click (PAY PER CLICK) advertisements, Buy Facebook Verified Badge Ads, or social networks, these channels often yield only temporary wins. As soon as you pull the investment, your results go away completely.
Your website, on the other hand, can be a 24/7 selling tool for your law practice practice. It can successfully become your greatest asset, getting leads and cases while you sleep.
In this guide, we’ll discuss how to turn your website into the ultimate marketing tool for your law office practice and produce seven figures in income for your service.
A Well-Optimized Law Firm Site Can Yield Substantial Outcomes
With your law firm’s site, you can use content marketing to your advantage to generate lucrative outcomes for your organization. Content and SEO permit you to attract users organically and transform traffic passively into new cases for your law practice.
As an example, a high-ranking web page in a competitive market getting 1,000 users each month can get substantial outcomes:
- Transform visitors at 2-5% = 20-50 leads.
- Transform even 10-20% of leads = 2-10 cases.
- Typical $8000 revenue per case = $16,000-$80,000 monthly revenue from one page.
Over the course of a year, this might lead to high six-figures to seven-figures in profits!
The Structures Of A Revenue-Generating Law Firm Website
At its core, your law office site should serve to speak with the needs, has a hard time, and interests of your target market. It ought to be laser-focused on your practice location, who you serve, and what you need to use.
With this in mind, a well-crafted site material method must specify:
- Your service goals (the cases you want).
- What rivals are doing.
- What pages to compose and keywords to target.
- How to utilize your material budget plan.
- Your editorial calendar.
- The purpose/intent of each page.
- PR and backlink strategy.
Listed below, we’ll dive deeper into how to develop this technique, construct out amazing material, and attain your seven-figure profits goals.
1. Specify The Cases You Want
The primary step to developing a successful site marketing technique is to specify the types of legal cases you want.
This activity will help you identify the kinds of people you want to reach, the kind of content you need to develop, and the kinds of SEO keywords you need to target.
That method, you wind up marketing to a more specific subset of prospective customers, instead of a broad variety of users.
Not exactly sure where to set your focus? Here are a few concerns that might help:
- Which of your cases are the most successful?
- What types of cases are you not getting enough of?
- In what markets are you greatest?
- In which markets do you wish to improve?
- Exist any practice areas you wish to explore?
At the end of this activity, you might decide that you wish to bring in more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you want to draw in will only make your site marketing even stronger.
2. Identify Your Leading Rivals
One of the best ways to “hack” your website marketing strategy is to find out what’s working for your rivals.
By “rivals” we indicate law practice that are working to attract the kinds of cases you’re trying to attract, at the same level at which your law practice is presently running.
I say this due to the fact that I see lots of law office attempting to out beat and outrank the “big” fish and this can seem like a losing fight. You want to set your sights on your closest competitors, increase above them, and after that get more competitive with your strategy.
Here are a few methods to determine your closest competitors:
- Conduct a Google search of your legal practice location + your service area (e.g., “family law Kirkland”, “DUI lawyer LA”, “Denver probate attorney” etc). Remember of the top-ranking domains (i.e., websites).
- Use SEO tools like Semrush or Ahrefs to search your domain name. These tools will typically surface close rivals to your domain.
- Utilizing the exact same tools above, carry out natural research on your domain to see what keywords you are currently ranking for. Search these keywords in Google and see what other domains come up.
- Use these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority score that’s similar to your own.
Make sure to look at your recognized company rivals also.
These may or might not be ranking well in Google Browse, however it’s still worth a peek to see if they are targeting any high-priority keywords that your website need to be targeting.
3. Conduct A Content Audit Of Your Site
Your next action is to perform an audit of your current site. This will permit you to take stock of what content is performing well, and what material needs enhancement.
Initially, start with your main service pages.
Usage SEO tools like Semrush or Ahrefs again to examine the rank (position), performance, and keywords of each page. Determine any pages that are ranking low, or not at all.
Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to enhance to reach those greater rank positions– compared to pages ranking at, state, position 59.
Next, utilize the very same tools to carry out a “space analysis” (most SEO tools have this feature).
This compares your website’s efficiency to that of your closest rivals. It will show you a list of keywords that your competitors are ranking for that your site is not ranking for at all.
Finally, develop an inventory of what pages you already have, which need to be modified, and which you require to produce. Doing so will help you remain arranged and stay on task when establishing your content method.
4. Strategy Your Material Silos
By this action, you will have a pretty good concept of what pages you currently have, and which pages are “missing out on” from your strategy (based upon the list of keywords you are not yet targeting).
From here, you will plan what’s called “content silos”.
Here is the basic procedure:
- Review an existing service page (if you have one) and enhance it as finest you can. Ideally, this is a page that’s currently performing well and is otherwise a “low-hanging fruit” page.
- If you do not have any existing service pages, create one based upon among your high-priority keywords. Again, these need to be a keyword that is suggested to attract your preferred kind of cases.
- Next, construct a “silo” of material around your primary page. In other words, produce brand-new pages that are topically connected to your main service page, but that target a little various keywords (ideally, “long-tail”, lower competition keywords).
- Add internal links between these pages and your main service page.
- With time, build backlinks to these pages (through visitor publishing, PR, content marketing, and so on)
Below is an example of a content silo technique for “injury:”
Image from author, November 2022
5. Identify Supporting Subjects
As part of your site content method, you’ll then want to develop other supporting content pieces. This need to be content that supplies value to your potential clients.
FAQs, blogs, and other service pages can support your primary pages.
For example, if you are a DUI legal representative, you may wish to publish a frequently asked question page that resolves the primary questions customers have about DUI law, or a blog post titled “What to Do When You Get a DUI.”
There are a few tools you can use to research study supporting topics:
- Semrush– Utilize this tool to recognize untapped keywords, material subjects, and more.
- AlsoAsked — Identify other questions people have searched for pertinent to your main subject.
- Address the Public– Use this search listening tool to determine topics and concerns related to your practice location.
Below is an example of how the full content silo can come together for “Los Angeles Vehicle Mishap Legal Representative:”
Image from author, November 2022 6. Construct An Editorial Calendar As soon as you have all of your content ideas down on paper, it’s time to establish your
editorial calendar. This is essentially a plan of what content you require to produce when you want to publish it, and
what keywords you plan to target. This can be as basic as a Google Sheet or as fancy as a project management tool(like Monday.com or Asana). Here are a few tips to get you began: Always prioritize primary pages. These ought to be the very first content pieces you develop on your
website. Produce or revise your main pages and
- monitor their efficiency. Use Google Analytics and other SEO tools to keep your eye on how
- your material is performing. Depending on budget plan and urgency, you might begin with all primary pages, or go silo by silo. Determine which service pages are essential to you.
- You can develop all of your primary pages at once, or establish the whole silo as you go. Keep a record of your target keywords. Even if you” optimize “for them does not suggest your material will instantly rank for your target keywords.
- In your editorial calendar, keep track of the keywords you want to target– by page– so you have a record of your initial SEO method. What Makes A Winning Law Firm Site Strategy? The key to accomplishing 7 figures with your law office website is material. Material allows you to target
your ideal customers, attract your preferred cases, engage your audience, and so much more. A well-thought-out material technique will empower your site
to accomplish more for your business than any other marketing channel could! Above, I lay out a couple of actions to establishing this kind of
winning strategy. But, achieving excellence requires time. I suggest keeping your eye on the reward, monitoring efficiency, and making updates as you go along. This will assist you reach your desired outcome. More resources: Featured Image: PanuShot/Best SMM Panel