Google’s Top Global & Local Search Trends Of 2022

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Google’s yearly report of leading search patterns is available, including all brand-new categories not seen in previous years.

Google releases information on the leading trending searches every year, which is attractive on its own, but you may ask, “What can I do with this info?”

In addition to satisfying basic interest, Google’s yearly wrap-up of the year’s top trending searches provides dozens of concepts for material publishers.

Each year I like to absolutely no in on the categories that are most pertinent from an SEO point of view, such as the “how to” and “near me” inquiries that offer insight into what searchers require aid with.

I believe that details is more actionable for marketers than understanding Johnny Depp is the leading trending person in Google in 2022, for example.

This year, Google’s report on the top searches is even more helpful, with an entire hub devoted to regional searches. Type in an US city or postal code, and Google will highlight the leading patterns in that location.

Here’s a take a look at a number of significant areas of Google’s top search trends report.

Google’s Leading Trending Long-Tail Keywords Of 2022 (US)

Creating material that responds to peoples’ concerns is SEO 101, so we’ll start with inspiration for your next “how to” articles.

How To Assist

  1. How to assist Ukraine?
  2. How to assist Ukrainian refugees?
  3. How to help abortion rights?
  4. How to assist Ukraine army?
  5. How to help Uvalde?
  6. How to assist Hurricane Ian?
  7. How to help Puerto Rico, Cyclone Fiona?
  8. How to help a dry cough?
  9. How to assist agitated leg syndrome during pregnancy?
  10. How to assist toddler with cough?

How To Pronounce

  1. How to pronounce Qatar?
  2. How to pronounce Kyiv?
  3. How to pronounce puzzle?
  4. How to pronounce Omicron?
  5. How to pronounce Encanto?
  6. How to pronounce Xochitl?
  7. How to pronounce Adele?
  8. How to pronounce Diwali?
  9. How to pronounce oligarch?
  10. How to pronounce Uvalde?

Dishes (How To Make …)

  1. Sugo
  2. Cincinnati Chili
  3. Wed Me Chicken
  4. Quick pancake
  5. Mango pie
  6. Green goddess salad
  7. Jennifer Aniston salad
  8. Grinder sandwich
  9. Bella Hadid sandwich
  10. The Bear spaghetti

Who Is

  1. Who is Andrew Tate?
  2. Who is winning the election?
  3. Who is the king of England?
  4. Who is the watcher?
  5. Who is Alex Jones?
  6. Who is Jeffrey Dahmer?
  7. Who is next in line for the throne?
  8. Who is Amber Heard?
  9. Who is Aaron Carter?
  10. Who is in NATO?

Google’s Top Trending Regional Keywords Of 2022 (United States)

Google’s list of top trending “near me” searches reveals there’s still considerable demand for personal protective equipment and at-home screening kids.

However, an uptick in searches for concerts suggests people were more eager to go out among crowds this year.

Top Near Me Searches

  1. Gas rates near me
  2. In the house COVID test near me
  3. Ballot near me
  4. Early voting near me
  5. PCR test near me
  6. COVID booster near me
  7. Easter egg hunt near me
  8. Where to vote near me
  9. Concerts near me
  10. n95 masks near me

Top Searches By City

This year Google produced a micro-site devoted to top trending regional searches in 2022.

You can explore patterns by either going into the name of a United States city or clicking around on a map.

Screenshot from: stories/local-year-in-search-2022/, December 2022.

In addition to providing a list of the leading 10 searches in significant cities, Google highlights anything particularly special about the city’s search patterns.

Here’s an example showing the leading local search trends in Miami:

Screenshot from: stories/local-year-in-search-2022/, December 2022. Screenshot from: stories/local-year-in-search-2022/, December 2022. More Top Searches Of 2022 This

is just a curated choice of

the year’s top searches, There’s far more to find in Google

‘s Year In Browse and Year In Regional Browse mini-sites. Google has likewise assembled

a video wrap-up of the year in search, which you can see below: Included Image:

Screenshot from stories/local-year-in-search-2022/, December 2022.