Google Settles Location-Tracking Case For $391.5 Million

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Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit including the online search engine business’s tracking of users’ places. The result of work by a coalition of state attorney generals of the United States, this is the largest-ever attorney general-led consumer personal privacy settlement.

A 2018 story by the Associated Press started the suit. It declared that Google continued collecting individual and behavioral location information and offering it to marketers, even after users had pulled out of place history in their settings.

Oregon Chief Law Officer Ellen Rosenblum states in a press release:

“For many years Google has actually focused on profit over their users’ privacy. They have been crafty and deceptive. Consumers thought they had turned off their place tracking features on Google, however the company continued to secretly record their motions and use that information for advertisers.”

Under the regards to today’s settlement, Google will offer an in-depth rundown of the information it consistently gathers and present this information on a web page that the general public can access.

Google Commits To Changing Location Data Policies

In an article, the Mountain View, California-based tech business details numerous modifications it will execute in action to the settlement.

The changes consist of:

  • Combining user details hubs into a single, detailed repository
  • Extra disclosures
  • Simplifying the removal of area information
  • Offering new accounts with a more detailed description of Web & App Activity, including what info it consists of and how Google uses it

Google’s blog post states:

“Today’s settlement is another step along the course of offering more significant options and minimizing information collection while supplying more practical services.”

The blog post likewise highlights the advantages that area info provides users, including factoring traffic conditions into Google Maps’ driving directions, restaurant company, and connected experience across Google residential or commercial properties.

With these updates, Google is strengthening its commitment to creating more transparency around user personal privacy and information collection policies. This consists of auto-delete controls, Incognito mode for Google Maps and increased openness about how the search engine utilizes place data.

Place Data Is An Important Part of Google’s Ad Business

Google’s digital advertising relies greatly on location information to gather individual and behavioral information online marketers use to create detailed consumer profiles. In turn, advertisers utilize the information to create targeted projects speaking with a specific demographic.

Individualized advertising generated more than $209 billion in ad income in 2021 for Aphabet, Inc., Google’s moms and dad business.

Included Image: Burdun Iliya/Best SMM Panel