Google is bringing 2 brand-new metrics to GA4 homes that online marketers can utilize when building custom-made reports.
Google Analytics is including 2 brand-new metrics to GA4 residential or commercial properties that provide more insight into how many pages visitors view and
the length of time they remain. Views per session and typical session period are now offered in Expeditions and Reporting Modification in
GA4. Views per session tracks the variety of app screens or web pages people look at during a single visit, while average session period measures the time users invest in the website.
An announcement from Carly Boddy, Product Supervisor at Google Analytics, shows how to add these metrics when developing customized reports:
Build reports from scratch to satisfy your business needs in Reporting Customization with these new metrics now offered #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) residential or commercial properties, there are a couple of essential differences to understand regarding GA4.
You’re likely to see a difference in session counts, which can vary from service to company based upon the following factors:
- Location: UA residential or commercial properties count a brand-new session at midnight even if the user hasn’t left, which means session counts may be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight limit to restart a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which means you may see a much greater count of sessions in UA than in GA4.
- Filters: The data in UA reporting may undergo view filters that exclude information. The data in GA4 reporting for GA360 consumers may be subject to filters that specify which information from a source property appears in a sub-property.
- Estimation: GA4 homes utilize a statistical quote of the number of sessions on your site or app by approximating the variety of unique session IDs, while UA homes do not approximate the number of sessions. GA4 homes more effectively count sessions with high precision and low mistake rate.