Automattic introduced a brand-new ad network called Blaze which positions advertising on free WordPress.com sites and Tumblr. Advertising starts at $5/month.
Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.
It was established by Matt Mullenweg, the business owner who developed the complimentary WordPress open-source material management system (CMS).
Blaze Marketing Network
The advertising network was originally presented in April 2022 as a network solely for Tumblr users to put advertisements on other Tumblr pages.
Automattic announced that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.
Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to get going picking pages to advertise.
Marketing payment is for impressions, not clicks.
Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.
If Jetpack isn’t currently installed then it must be installed, either the complimentary or exceptional variation works.
Those who are using Jetpack can then begin the campaign from the WordPress.com dashboard at https://wordpress.com/home.
From there a user navigates to the Posts or the Pages screen and scrolls to choose the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze choice.
The user interface allows advertisers to choose the audience that will see the ads. Audience choice is segmented by what continent the advertisements will appear in, what type of gadgets will see the advertisements (mobile or desktop) and by what subject the advertisements will be shown in.
Ads Are Revealed The advertising can appear from amongst millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze advertising campaigns is done through the dashboard interface at wordpress.com/advertising.
The projects are set up by a daily spending plan and by dates that the marketing will be revealed. Blaze advertisements consist of a title, a bit and an image.
According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, utilize them carefully to catch the audience’s attention.
Snippet: A short text description of your post that appears underneath your image. You can compose a maximum of 120 characters here. We suggest utilizing this text to support your headline and provide audiences more context about what they will see when they click the ad and reach your content.
Image: Submit an image to represent your post. You can utilize the crop tool to change your image’s appearance in the advertisement.”
Read the main statement by Automattic:
Introducing Blaze: A New Method to Ignite Your Development on WordPress.com
Included image by Best SMM Panel/Asier Romero