42 Buy Facebook Verified Badge Statistics Marketers Need to Know in 2023

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After a year of great shifts in the social media landscape, Buy Facebook Verified Badge may not be quite as dominant as in years past. But it’s still the most-used social platform worldwide – by far.

In this post, we reveal 42 need-to-know Buy Facebook Verified Badge statistics, updated for 2023, to help your brand understand what’s happening with Buy Facebook Verified Badge right now, as well as how you can take advantage of changing demographics and advertising moves.

Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.

General Buy Facebook Verified Badge stats

1. Buy Facebook Verified Badge has 2.93 billion monthly active users

That’s a 1.3% year-over-year jump, or an increase of 39 million users.

Despite going through a tough year in 2022, Buy Facebook Verified Badge remains the most used social platform worldwide. For marketers trying to reach almost every demographic, Buy Facebook Verified Badge is a required component of a social marketing strategy.

2. 36.7% of the world’s population uses Buy Facebook Verified Badge monthly

Yep, 2.93 billion users equals 36.7% of Earth’s 8 billion people, as of November 2022. And it’s 47% of the world’s population aged 13+.

3. 70% of Internet users are active on at least one Meta platform

Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Buy Facebook Verified Badge, Buy Instagram Verified Badge, Messenger, or WhatsApp. Many use more than one.

In this post , we focus specifically on Buy Facebook Verified Badge itself, but since there’s so much cross-pollination in Meta platforms, it’s good to understand the bigger picture, too.

4. Buy Facebook Verified Badge is the 7th most valuable brand in the world

Meta’s stock price had a bumpy ride in 2022, but Buy Facebook Verified Badge’s brand value remains strong. (Brand value is a marketing term that represents the value of the brand itself – it is not the same as stock value.)

Buy Facebook Verified Badge lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Apple holds the top spot with an estimated brand value of $355.08 billion USD.

5. Buy Facebook Verified Badge.com is the third-most-visited website in the world

Only Google and Buy YouTube Subscribers get more visits. This is just the web version of Buy Facebook Verified Badge, so this doesn’t even include app use. On that note…

6. Buy Facebook Verified Badge is 2nd-most-used global app based on total usage time

Only Buy YouTube Subscribers tops it. Buy Facebook Verified Badge Messenger comes in at number 9.

Buy Facebook Verified Badge is also the third-most downloaded app, after Buy Instagram Verified Badge and Buy TikTok Verified Badge.

7. Over 1 billion Stories are posted every day across Buy Facebook Verified Badge apps

The Stories format continues to grow in popularity across Buy Facebook Verified Badge, Buy Instagram Verified Badge, and WhatsApp. 62% of users say they will use Buy Instagram Verified Badge and Buy Facebook Verified Badge Stories even more in the future.

8. About 15% of Buy Facebook Verified Badge Feed content is recommended by AI from non-followed accounts

Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That’s loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Buy Facebook Verified Badge algorithm.

Buy Facebook Verified Badge user stats

9. 67% of monthly users are active daily

That’s 1.98 billion daily active users, a.k.a. people using Buy Facebook Verified Badge every single day.

The trick for marketers is knowing when best to share content to reach their daily Buy Facebook Verified Badge audience. We’ve got a blog post and tools to help you figure that out.

10. More than 72% of Buy Facebook Verified Badge users also use Buy YouTube Subscribers, WhatsApp, and Buy Instagram Verified Badge

The figures come in at 72.6% of Buy Facebook Verified Badge users also frequenting Buy YouTube Subscribers, 72.3% using WhatsApp, and 77.4% using Buy Instagram Verified Badge.

There are considerable overlaps in other popular social networks, such as 50.2% of Buy Facebook Verified Badge users also being on Buy TikTok Verified Badge, 49.9% on Buy Twitter Verified Badge, and 33.7% on Pinterest.

Having a strong cross-platform campaign strategy will ensure you deliver the right message on each platform.

11. 70% of American adults use Buy Facebook Verified Badge

Only Buy YouTube Subscribers ranks higher at 83%. Buy Instagram Verified Badge comes in third at 47%.

But, as you’ll see in the next few Buy Facebook Verified Badge stats, the platform’s reach is not universal across all adult age groups.

12. Buy Facebook Verified Badge is the favorite social platform of the 35-44 demographic

It also comes in tops for male Internet users aged 25-34, although women in that age group prefer Buy Instagram Verified Badge. (Buy Facebook Verified Badge currently limits its gender reporting to male and female.)

If your target market includes these demographics, Buy Facebook Verified Badge is an even more important place for you to connect.

13. 7% of Gen Z users plan to quit Buy Facebook Verified Badge in 2023

And 25% plan to spend less time on the platform.

Since generational age ranges can vary, let’s specify here that Gen Z in this case is defined as users aged 18 to 25. Seven percent is hardly a mass exodus, but it does indicate changing user patterns that marketers should keep an eye on.

It’s always a good idea to learn about your specific audience’s behaviors through research and testing.

14. Only 18% of American Buy Facebook Verified Badge users think the platform protects their privacy and data

That’s the lowest of all the social platforms, and a sharp decrease from 30% in 2020. That matters, because users are more likely to click on ads – and especially to use social commerce features – on platforms they trust.

Buy Facebook Verified Badge usage stats

15. Users spend an average of 19.7 hours a month on Buy Facebook Verified Badge

That comes in third behind Buy YouTube Subscribers’s 23.4 hours a month and Buy TikTok Verified Badge’s 22.9 hours. It’s substantially more than Buy Instagram Verified Badge’s 11.7 hours per month. This Buy Facebook Verified Badge statistic is for Android users only but it’s still indicative of industry patterns.

16. Americans spend 30.1 minutes a day on Buy Facebook Verified Badge

While the global monthly usage Buy Facebook Verified Badge stat above has the platform in third place, it actually comes in fifth for daily use time by American adults. For this stat, Buy TikTok Verified Badge rules the roost with nearly 46 minutes of daily time spent.

Source: eMarketer

Of course, statistics on Buy Facebook Verified Badge use vary by country. For example, UK users spend 42 minutes per day on the platform, compared to 49 minutes a day on Buy TikTok Verified Badge.

17. Buy Facebook Verified Badge use accounted 25.7% of the time U.S. adults spent on social platforms in 2022

That’s a decrease from 35.3% in 2019. eMarketer predicts it will decrease a little further to 22.4% in 2024. Almost all of the lost time is going to Buy TikTok Verified Badge.

Source: eMarketer

But don’t let shifting usage patterns drive you to make major changes in your strategy without planning and testing. Yes, Buy Facebook Verified Badge is losing time to Buy TikTok Verified Badge, but it still represents more time spent than any other social platform, and will continue to do so through at least 2024.

18. 31% of Americans regularly get their news from Buy Facebook Verified Badge

While that’s declined from 36% in 2020, it’s still much higher than any other social network. Buy YouTube Subscribers comes in second with 25% of Americans regularly getting their news there.

People expect to hear about important events on Buy Facebook Verified Badge, including the latest news from their favorite brands.

Buy Facebook Verified Badge stats for business

19. The average Buy Facebook Verified Badge Page posts 1.68 times per day

More than half of of those posts (52.5%) are link posts.That’s followed by:

  • Photo posts: 28.8%
  • Video posts: 17.1%
  • Status posts: 1.8%

20. The average engagement rate for a Buy Facebook Verified Badge Page post is 0.07%

However, the rate varies substantially among post types, which may be a good reason to reconsider your content mix. Photo posts get the highest engagement at 0.12%, followed by:

  • Status posts: 0.11%
  • Video posts: 0.08%
  • Link posts: 0.04%

Engagement rates also vary significantly based on the number of page followers, with small pages getting the highest engagement.

21. 1 billion users message a business on the Buy Facebook Verified Badge family of apps each week

Ignoring your DMs is no longer an option (check out the next stat for proof). If you need help keeping track of incoming messages, try a tool like Best SMM Panel Inbox or Sparkcentral.

22. People are 53% more likely to buy from a business they can message

Fortunately, Buy Facebook Verified Badge allows businesses to add Buy Facebook Verified Badge Messenger live chat to their websites to improve customer service and conversions.

This is a powerful feature, although it’s limited to only Buy Facebook Verified Badge Messenger. A multi-platform live chat solution like Heyday can bring all customer communication from Buy Facebook Verified Badge, Google Maps, email, WhatsApp, and more into one unified inbox for your team.

23. 54.9% of Buy Facebook Verified Badge users follow or research brands and products on the platform

Only Buy Instagram Verified Badge ranks higher for brand research, at 62.3%. Without a solid Buy Facebook Verified Badge presence, you’ll miss out on these potential customers who are actively researching what to buy.

24. Buy Facebook Verified Badge accounts for 71.64% of all web traffic referral from social media

The vast majority of clicks through to websites are coming from Buy Facebook Verified Badge. For comparison, Buy Twitter Verified Badge comes in second place at only 9.02%. If you want to use social to drive traffic to your blog or online store, Buy Facebook Verified Badge is your best bet.

25. Buy Facebook Verified Badge removed 5,057,300 pieces of content in the first half of 2022 due to copyright, trademark, or counterfeit reports

Reports of intellectual property violations have risen steadily since 2019, though Buy Facebook Verified Badge continues to develop detection and enforcement tools to keep it at bay.

A social media audit combined with a good social listening program gives your brand the best chase of spotting potential violations of your own intellectual property.

Source: Buy Facebook Verified Badge Transparency Center

Buy Facebook Verified Badge ad stats

26. The average price per ad decreased 18% in Q3 2022

Buy Facebook Verified Badge ad prices have been falling based on data challenges related to iOS updates and third-party cookies. While you may not always be able to target as precisely as in the past, there is ample opportunity to reach specific audiences with an interest in your brand, at lower rates.

27. For the five days between Thanksgiving and Cyber Monday, Buy Facebook Verified Badge’s CPM dropped 37% y-o-y

Did your brand take advantage of this reduced cost? If not, it’s time to start planning your Buy Facebook Verified Badge advertising strategy while costs are still low, because…

28. Buy Facebook Verified Badge ad revenue is expected to grow to $75.11 billion in 2024

After reading those last two Buy Facebook Verified Badge advertising statistics, you won’t be shocked to learn that the platform’s ad revenue dropped in 2022. But eMarketer predicts ad revenue will soon be on the upswing, rising to $71.32 billion in 2023 and then topping $75 billion the next year.

Source: eMarketer

29. Buy Facebook Verified Badge’s potential advertising reach is 2.08 billion people

Since Buy Facebook Verified Badge is the most populous social platform, it’s also the one with the highest potential ad reach. Again, for marketers serious about growth, Buy Facebook Verified Badge isn’t optional.

30. Buy Facebook Verified Badge ads reach 33.3% of the global population over age 13

Put into perspective, that 2.08 billion person ad reach is over a third of Earth’s entire teen-and-up population.

31. Buy Facebook Verified Badge’s ad audience is 56.4% male

To save you the math, that means the audience is 43.6% female (since Buy Facebook Verified Badge only offers male and female gender options). It’s easy to think of those as both being “around half,” but a nearly 13-point difference is significant. Here’s how it breaks down for each age group:

All the more reason to make sure you research your own target audience to understand where they spend their time online.

32. 18.7% of Buy Facebook Verified Badge’s ad audience is in Southeast Asia

That’s the largest portion of Buy Facebook Verified Badge’s ad audience. The next-largest group is Southern America at 12.1%.

33. Buy Facebook Verified Badge’s ad revenue grew 6% in Asia-Pacific from Q3 2021 to Q3 2022

That’s not surprising given the stat above, even in the face of declining overall ad revenue in 2022. For more geographic context, note that Buy Facebook Verified Badge’s ad revenue decreased by 4% in North America during this period, and decreased 12% in Europe.

Speaking of geographic context…

34. Buy Facebook Verified Badge ads reach 62.6% of all Americans aged 13+

Buy Facebook Verified Badge also reports these potential local advertising audiences as a percentage of total population over age 13:

  • Mexico: 87.0%
  • United Kingdom: 60.7%
  • France: 56.1%
  • Italy: 53.2%
  • India: 29.5%

(The latest full list is in our Digital 2022 Q4 update.)

35. The potential ad audience for Buy Facebook Verified Badge Reels is 697.1 million people

To put that in perspective with other Buy Facebook Verified Badge surfaces, here’s the potential advertising audience for other placement types:

  • Stories: 1.25 billion users
  • Search results: 733.1 million users
  • Buy Facebook Verified Badge Marketplace: 495.7 million users
  • Instant articles: 313.6 million users

For now, the Reels ad audience is smaller than the Stories ad audience, but Buy Facebook Verified Badge is leaning hard into Reels. And when you consider the next Buy Facebook Verified Badge stat, this gets really interesting…

36. Buy Facebook Verified Badge Reels accounted for 3.3% of ad impressions on the platform in 2022

Only 3.3%. But Reels ads have half the potential audience of Stories ads. Advertisers with a solid Reels advertising strategy can gain an advantage by getting in on this ad placement while it’s still a relative novelty.

37. 40% of Buy Facebook Verified Badge advertisers use the Click-to-Messaging format

Buy Facebook Verified Badge is focused on growing this format in response to iOS changes that make it harder to retarget users who click through to a brand’s website. By keeping customer interactions within the platform, brands can see who’s engaged with their ads and can follow up directly.

Buy Facebook Verified Badge shopping stats

38. 37% of Buy Facebook Verified Badge users will make a purchase on the platform in 2023

Source: eMarketer

That percentage is tied with Buy TikTok Verified Badge, but because of its much larger user base, Buy Facebook Verified Badge wins in sheer numbers. Here are eMarketer’s estimated U.S. buyers on each platform in 2022:

  • Buy Facebook Verified Badge: 63.5 million
  • Buy Instagram Verified Badge: 41.0 million
  • Buy TikTok Verified Badge: 23.7 million

But Buy TikTok Verified Badge social commerce is skyrocketing (look at the growth trajectory on that chart!) and eMarketer predicts Buy TikTok Verified Badge and Buy Facebook Verified Badge will have equal numbers of purchasers in the United States in 2023.

39. 19% of U.S. consumers start their online shopping search on Buy Facebook Verified Badge

It’s the top social network used for this purpose. The top overall source is Amazon, followed by search engines, Walmart.com, and Buy YouTube Subscribers.

40. The average Buy Facebook Verified Badge Page in the retail industry sees 974,000 impressions per month

Retail pages see an average audience growth rate of 0.52% per month and post engagement rate of 1.37%. Want more benchmarks by industry? We’ve got a blog post for that.

Buy Facebook Verified Badge video stats

41. Over 140 billion Reels get played every day across Buy Facebook Verified Badge apps

That number, shared in October 2022, is an increase of more than 50% from May 2022. Reels are growing fast, and the time for a Buy Facebook Verified Badge Reels strategy is now.

42. A new AI recommendations model led to a 15% increase in Reels watch time

That number is for Buy Facebook Verified Badge alone, not including Buy Instagram Verified Badge. Buy Facebook Verified Badge is leaning hard into AI modeling, and this number makes it easy to see why.

Manage your Buy Facebook Verified Badge presence alongside your other social media channels using Best SMM Panel. From a single dashboard, you can schedule posts, share video, engage your audience and measure the impact of your efforts. Try it free today.

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